Google is an incredible web search tool that stringently examinations sites and substance for quality, value, and significance to rank them appropriately in SERPs.
Unfortunately, while improving your site for the most ideal web search tool rankings, here and there Google may punish you or any SEO organization which might be working outside of their rules.
8 General Ways to Penalize your Website
- Having unnatural links to your website.
- Having unnatural links from your website.
- When your site is hacked or is found as a hacking/phishing site.
- Having content that adds no value or there is little of it.
- It features pure spam or it has user generated spam such as forums.
- It features cloaked redirects.
- It’s stuffed with keywords or hidden text.
- It features spammy free-hosts or structured mark-up.
Other Types of Penalities
- Algorithmic Penalty:
A site as a rule triggers a channel and the calculation surveys you as a punishment. These are various algorithmic punishments which incorporate Panda, Penguin, and unannounced updates.
- Manual Penalty:
Someone at Google issues you a penalty
- Combination of Penalty: When becomes a manual and algorithm penalty then you can say that it is a combination penalty.
Different Applied Penalty Such As
Site-Wide Penalty – All rankings are gone and your whole site is affected.
Keyword-Specific Penalty – You have some rankings for keywords but you haven’t worked on the most important ones.
Page-Specific Penalty – A particular page isn’t ranking while the rest of your pages are.
How To Recover From A Google Penalty?
Before a recovery process starts you need to first work out which penalty you’ve been hit with.
- Panda Penalty:
- You won’t receive a message from Google.
- You need to figure out the problem on your own and the closest thing you’ve found is when looking at the HTML improvements area in the new Google Search Console.
- If your current keywords are roughly in the 30ish spot it may just be an algorithm update. If they’re in the 50ish-400ish spot, then it’s possible it’s a Panda penalty.
- If there are any changes to your old site when new Panda updates occur, it’s a Panda penalty.
2. Penguin Penalty:
- You may get a message from Google Search Console or you may not.
- Check your backlinks to see whether any of them have error and check the sites which are linked to you. You can open the Search Console and see whether there are any bad links here.
- Check your queries in Search Console. If keywords are around 90ish to 500ish you’re pretty much be penalized with Penguin.
- During a major Penguin update check your analytics if your site is old and if any changes occur it’s a Penguin penalty.
3. Manual Penalty:
- You will receive a manual penalty notice from Google Search Console.
- They will tell you the penalty and if it’s partial.
Best Process For Recover Website From A Google Penalty
- You can remove duplicate content inside and outside of website.
- You should remove over optimized or more repetitive keyword or stuffed keyword with which sound unnatural when read.
- You can remove low quality inbound and outbound backlink on your website.
- You can create a fresh and unique content and making multiple website pages so that high quality content for Readers or Users.
You should create high quality backlink on your website and natural backline to high DA and High PA:
- Links from high page ranking website
- Links from non-indexed sites
- Site-wide links
- Links from blog networks
- Links from untrustworthy and irrelevant websites
- Article directories and forum links
- Unproportioned anchor text usage.
- Keep track of all the links you’re going to remove and keep so you can change and build your list over time.
- Remove all irrelevant links that are pointing back to your website.
- Remove any new pages and pages with 301 redirects of the URL to the homepage.
You should neat and clean some points such as:
- You should remove keyword stuffing.
- You should be Updating your blog fresh and quality with useful content.
- Deleting duplicate content both within your website and with other websites.
- Download your list of backlinks and determine which links are unnatural and which ones are valuable to your website.
- Identify which links lead back to spammy sites or sites you don’t want to be associated with such as porn sites, gambling sites, etc.
- Remove all bad links that may be jeopardizing your website and which may have caused you to receive a manual penalty.
- Request reconsideration from Google to see if you’re website is now suitable and meets their guidelines.
With regards to Google rules it’s basic to follow them as best as conceivable to diminish the danger of your site getting influenced with a punishment. By taking as much time as necessary to work out what the punishment was and how to fix it, you’re in good shape to taking backs your general site positioning. So which punishment have you been hit with?
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